Customer Acquisition Cost Calculator

Calculate how much it costs to acquire each new customer by analyzing your marketing and sales expenses.

Acquisition Costs

Time Period

Marketing Costs ($)

Sales Costs ($)

Other Acquisition Costs ($)

New Customers Acquired

Formula

CAC = Total Acquisition Costs / New Customers

📊

Enter your acquisition costs and new customers to calculate CAC

💡

Help us improve!

How would you rate the Customer Acquisition Cost Calculator?